Have you ever got to a point where you were looking for a specific piece of product information to share to a customer and couldn’t find it? You probably started looking for it on a server, an email archive, a … Continue reading “How to Simplify Delivery of Product Information ?”
If you are reading this, you already know all about lean manufacturing. But what you might not know is that it’s now influencing the way companies are approaching their market strategies and tactics. Here are 5 key points of lean … Continue reading “What Lean Marketing Has to Do With Lean Manufacturing?”
Calls to action are everywhere. You see them every day, and there’s a good chance you don’t even notice them any more! They’re all over websites, online stores, newsletters, in all sorts of shapes and sizes, and they should be … Continue reading “HOW TO WRITE AN ATTRACTIVE CALL TO ACTION ?”
Adviz is a content development and media integration agency that supports small or medium-sized enterprises (SME) since 2013. But it also has a frosted side, as clearly demonstrated by the “Golden Beard” project (or “Barbe d’or” in French). It’s a … Continue reading “GOLDEN BEARD: THE LONG JOURNEY OF AN INTERACTIVE COMIC BOOK”
Back in fall 2015, I was pleased to participate in an economic mission held in Mexico City. Unfortunately, I didn’t get to shake hands with our Prime Minister. 🙁 The broad goal was to build bridges between businesses from here and … Continue reading “ADVIZ TAKES PART IN THE 2015 QUEBEC-MEXICO ECONOMIC MISSION”
