Elasto Proxy


Graphic design, Video, Web design,
Innovative Branding

3D ANIMATION TO SET YOURSELF APART FROM THE COMPETITION!

BACKGROUND

HOW DO YOU GET PEOPLE TO UNDERSTAND THAT PIECES OF RUBBER ARE NOT A COMMODITY? BY GOING THROUGHT A REAL BRANDING PROCESS WITH ADVIZ, JUST LIKE ELASTO DID.

Elasto Proxy is a leader in high-quality plastic and rubber components. It wanted to chart a new course and asked us to freshen up its brand.

THE PROJECT

1. ANALYSIS

Analyzing the brand’s statistics and behaviour. Distributing a branding questionnaire to all employees

2. MARKETING COMMITTEE

Setting up a marketing committee within the company and involving its key employees.
Working on the tone to free the company from the perceived notion that rubber is a “commodity” by positioning it as a rubber designer.

3. BRANDING GUIDE

Refreshing the corporate identity by creating a new more modern-looking logo and print promotional material

Creating the branding guide

4. STATIC 3D VISUALS

Creating still renderings to show the industries in which the company operates and its products’ benefits.
Modeling, texturing, lighting, rendering

5. ANIMATED 3D VIDEOS

Developing scripts for a series of 6 high-quality bilingual 45-second capsules

6. WEBSITE

Realigning the website with the new web strategy, simplifying it and steering clients according to their varying needs

Results

  • Fresh new corporate brand
  • Better tone and messaging
  • Social media buzz
WITH 3D ANIMATION, YOUR BRANDING CAN SET YOU APART FROM THE COMPETITION IN YOUR INDUSTRY