Elasto Proxy is a leader in high-quality plastic and rubber components. It wanted to chart a new course and asked us to freshen up its brand.
Analyzing the brand’s statistics and behaviour. Distributing a branding questionnaire to all employees
Setting up a marketing committee within the company and involving its key employees.
Working on the tone to free the company from the perceived notion that rubber is a “commodity” by positioning it as a rubber designer.
Refreshing the corporate identity by creating a new more modern-looking logo and print promotional material
Creating the branding guide
Creating still renderings to show the industries in which the company operates and its products’ benefits.
Modeling, texturing, lighting, rendering
Developing scripts for a series of 6 high-quality bilingual 45-second capsules
Realigning the website with the new web strategy, simplifying it and steering clients according to their varying needs